Product design and UX/UI

• Developed a CRM system for the catering industry, Trust, from the ground up.
  including designing user scenarios, user flow and interfaces to manage orders, customer base and analytics.

• Created a design system and UI-kit, which accelerated the development process by 30% and ensured uniformity of interfaces.

• Conducted UX research: JTBD analysis, A/B testing, which helped optimize key user flows and increased customer satisfaction by 25%.

Branding and Communication Design

• Designed websites for clients with a focus on user experience and conversion.

• Created and expanded brand identity (logos, corporate identity, graphic elements) using Figma, Illustrator, Photoshop.

• Prepared marketing and presentation materials, ensuring alignment with brand guideline and customer goals.

Working with clients

• Interacted with customers: gathered requirements, presented solutions, incorporated feedback and adapted the design to their business goals.