Product design and UX/UI

• Developed interfaces for B2B low-code SaaS platform (Web, iOS, Android), including design of complex business processes: CRM, ITSM, BPM, workflow and risk management.

• Developed the design system and UI-kit: created new components and patterns, which reduced development time by 20% and increased interface consistency.

• Conducted UX research: JTBD analysis, A/B tests, which led to improvements in key metrics (e.g., 15% reduction in task completion time).

Branding and Marketing

• Created and expanded the company and startup's identity (logos, style, graphic elements) in Figma, Illustrator, Photoshop.

• Designed websites (including lendings and corporate pages) in Figma and Tilda, which increased traffic conversion by 25%.

• Prepared advertising and business materials (presentations, banners, social media) based on brand guidelines.

Communication and cross-functional work

• Coordinated with marketing, product and development departments to ensure consistency of design and business requirements.

• Interacted with the US division (B2 English level): presented solutions, gathered feedback and adapted the design to international audiences.