Product development and strategy

• Developed and brought to market a B2B fintech SaaS solution - IDE “Decision Flow” which includes:

• Visual financial model builder

• Data-driven forecasting

• Control system for teamwork

• and many other features

• Created a scalable design system that:

• Covered 100% of the UI components of the product

• Reduced development time for new modules by 35%

• Implemented 10+ key features that increased customer LTV by 40%

UX research and data-driven design

• Conducted a full cycle of research:

• 25 in-depth interviews with CFOs and CFOs - 3 rounds of usability tests with real users

• Analyzed 120+ hours of diary research

• Optimized key metrics:

• Shortened the path from first login to valuable action from 7 to 4 steps - Increased the frequency of product usage from 3 to 7 times per week

• Increased NPS to 72 (from a starting NPS of 38)

• Implemented a culture of data-informed solutions:

• Behavioral metrics collection system (Amplitude)

• Regular A/B tests of interface solutions

Team leadership and cross-functionality

• Developed the design team:

• Implemented a design review system that reduced errors by 60% - Developed a mentorship program for junior professionals

• Built cross-review processes with developers

• Ensured cross-functional collaboration:

• Weekly sync meetings with 5+ departments

• Joint workshops with marketing on feature positioning - Participated in pre-sales.

• Represented design strategy:

• Regularly reported on the ROI of design solutions

• Participated in investor and key account presentations