Product design and strategy

• Developed an international AI product (“AI Boost”) for image generation and editing (Web, iOS, Android) from scratch, including interface design, user scenarios and platform customization.

• Created a design system and UI-kit, unifying components across all platforms and reducing development time by 25%.

• Increased key metrics: redesign of the Path to Purchase increased CR by 27% and MRR by 11% by optimizing CJM and implementing JTBD hypotheses.

• Participated in product strategy: proposed and validated features through research (A/B tests, interviews, focus groups), which reduced churn rate by 15%.

UX research and data

• Conducted CA research (including interviews in English), identifying conversion barriers and needs of US and EU users.

• Optimized CJM, reducing steps to target action (e.g., image generation) from 5 to 3.

• Implemented regular usability tests, reducing negative reviews in the App Store/Google Play by 20%.

Leadership and cross-functional work

• Coordinated with development and marketing, accelerating chips to market (e.g., AI Model launch 2 weeks ahead of schedule).

• Presented solutions to business and investors (English level - B2), justifying the choice with data and ROI.